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The Year's Top-Grossing Movies Told Us to Consume the Wealthy Once More. We Yet Ignore the Message.

An age-old idea permeates many of 2025's genre movies. It's an idea which extends all the way back to the time of the Little Tramp. In James Gunn’s *Superman*, the villain is a envious, ruthless billionaire wielding his enormous resources to smear Earth's greatest hero while orchestrating world events for his own profit. In *Jurassic World: Rebirth*, the antagonist is a rich pharma-bro squandering tens of millions to trap the heroes into a monster-filled arena to boost his wealth. In Disney's *Zootopia 2*, the villains are a dynasty of extremely affluent lynxes who pilfered a kindly mom’s life-changing idea and framed her for murder, all for their own profit.

A Legacy of Cinematic Class Warfare

In the remake of *The Running Man*, Josh Brolin embodies a affluent bad guy operating a TV network that earns a fortune by taking advantage of and killing people living in extreme hardship, while leveraging deepfakes and a sophisticated smear campaign to depict them as avaricious, indolent, terrifying criminals. *Wicked: For Good* is less direct about economic inequality quite that directly, but its evil characters live in obvious luxury while taking advantage of and mistreating Oz's most vulnerable population, forcing them out of jobs and into bondage. The box-office champion *Ne Zha 2*, the year's highest-grossing box-office hit, sets the resourceful people of a impoverished farm town against condescending upper classes who live in lavish gold-and-jade palaces in the sky. Remarkably, the lighthearted comedy reboot *The Naked Gun* focuses on a billionaire's plot to trigger worldwide catastrophe — to make money, naturally.

It is not inherently notable in a string of movies presupposing that rich people have excessive influence, lack ethics or compassion, and a endless, demanding appetite for increased fortune. "Elites are the bad guys and everyday folks are heroes" as a concept stretches back to the birth of movies, with the Little Tramp's adventures setting his perpetually impoverished Little Tramp character against tycoons, bosses, and inept, drunken millionaires. Beginning with the Mickey Rooney/Judy Garland "Let’s put on a show" films of the 1930s to the 1980s dance movies that refreshed that very premise for the era of the exploitative, damaging Silicon Valley antagonist, the entire history of cinema is replete with "eat the rich" stories, which assume that riches is at odds with fundamental decency, and celebrate the overthrowing, routing, and sometimes destruction of powerful, wealthy people.

The Outlet That Alters Little

And yet, inexplicably, we never actually eating the rich. Every time politicians respond to a tragic gun violence event by faulting violent video games, I sigh with frustration, because if people truly were that susceptible — if regular exposure to an idea via media was enough to cause it to infiltrate the public consciousness — certainly American society wouldn’t still revere billionaires. And yet the headlines makes it obvious every single day that a alarming number of Americans subconsciously equate riches with smartness and importance, even after one hundred years of history's most popular movies promoting the opposite.

Actually, it looks as though the endless parade of anti-wealth storylines in American cinema has created a relief valve that impedes substantive reform. Given a steady diet of predominantly happily-ever-after stories where the underdog wins, while the billionaires are defanged and humiliated, everyone can finish the film satisfied about good conquering evil. These movies are like cautionary fables, implying that the system works, and that resourceful individuals will weed out any malicious actors among the generally hard-working, virtuous, deserving wealthy who lifted themselves through sheer effort.

A Sharper Tone in 2025

Even though 2025's movies are not novel in that respect, they do follow some recent trends among eat-the-rich stories: They’re getting more enraged, sharper, more specific, and seemingly more violent. It’s rarely enough these days to see rich people gain some humility in empathy, like in 1941's *Sullivan's Travels*, or forfeit their fortune to the people they oppressed, like in 1983's *Trading Places*. In 2025, avaricious, malicious wealthy people were eliminated by fantastical monsters (*Death of a Unicorn*) and devoured by a colossal prehistoric creature (*Jurassic World: Rebirth*). They were obliterated on a hostile planet (*Mickey 17*) and executed point blank on live TV (*The Running Man*). They were killed with a corkscrew (*Companion*) and assaulted fatally by an up-and-coming rival (*Him*).

"Hardly any of 2025’s extremely affluent villains get the hauled off to jail ending, possibly since it’s become so clear that the wealthy live by their own legal rules, and are all too likely to negotiate their release."

The "arrested and awaiting trial" ending no longer satisfies anymore. Rather, these villains are apt to perish at the conclusion of their movies, often in especially horrific, fitting ways.

Significant Exceptions

Some films diverge, certainly. Lex Luthor in *Superman* is only humiliated, exposed, and sent to prison. Sinful schemer Julian Dillinger in *Tron: Ares* finds himself exiled to the virtual grid, teasing that he is being saved for a follow-up film. Korda in Wes Anderson's *The Phoenician Scheme* is stripped of all his money and is redeemed as a person. The Lynxley family members in *Zootopia 2* are unmasked as thieves and liars, but they don’t meet|avoid

The writer

Erin Ross

Creative director with a passion for minimalist design and user experience.

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